The automobile industry – including the auto transport industry, to an extent – is looking at expanding the help that they are giving to Haiti in the wake of the devastating earthquake they had earlier this year. Chrysler has already given $100,000 and certain Puerto Rican dealers are already donating goods. The CEO of Chrysler Group has also donated a personal 300C that has been signed by celebrities that are also helping with the Haitian relief.
Ford is matching their employee contributions and is also working with a local Haitian auto dealer, though many other companies are helping out as well. Toyota has donated $500,000 to the Red Cross and other charities involved in the relief effort and they are also matching employee contributions to the Red Cross. GM has setup a website for direct employee donations and Nissan is pledging more than $100,000 through the company and its employees, while Bridgestone and Eaton are combining their efforts and donating more than $175,000 to the relief effort as well.
This is great PR for the auto industry, but more to the point they are doing a great service to the people of Haiti, who really need it in this troubling and disastrous time.